PRODUCTION

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BRANDED CONTENT

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ThoughtBox Media understands that the presentation and promotion of your brand is as important as the brand itself.

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Social media and digital technology have transformed the way we see the world. Video promotion is one of the best and most reliable methods available to build your brand today and has a far greater reach than traditional media.
A great brand video will give you a greater reach, a better interaction with your audience, and most importantly, a better response. It’s cost-effective in relation to other marketing alternatives. It’s eye-catching, easily shared, easily modified, and memorable.

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Today, how you present your brand
is not just an important consideration
in how you spend your marketing dollars.
It is the consideration.

ThoughtBox Media can help you introduce your brand to the world with a sharp, original, and professional campaign that will make everyone take notice.
Our experienced team is ready to advise you and work with you on capturing exciting footage and still photography and then leverage it into a campaign that delivers the message you want to convey to the world. This will leave a positive impression across a multitude of digital platforms.
ThoughtBox Media is experienced in all aspects of production, post-production, marketing, and branding. Our team is ready to collaborate with you in establishing your brand or transforming it for a new audience.

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ThoughtBox Media can help you introduce your brand to the world with a sharp, original, and professional campaign that will make everyone take notice.
Our experienced team is ready to advise you and work with you on capturing exciting footage and still photography and then leverage it into a campaign that delivers the message you want to convey to the world.
This will leave a positive impression across a multitude of digital platforms.
ThoughtBox Media is experienced in all aspects of production, post-production, marketing, and branding. Our team is ready to collaborate with you in establishing your brand or transforming it for a new audience.

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Our brand videos capture a consistent personality and spirit that will be leveraged to define your identity.

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CEO PROFILES

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ThoughtBox Media has produced videos
for some of the most respected
brands and institutions in the world.

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We’ve interviewed scores of CEOs, COOs, and company presidents from startups and Fortune 500 companies alike, as well as hundreds of entrepreneurs and brilliant business people on all rungs of the corporate ladder.

We know our way around the boardroom. And we know how to bring the best out of corporate leaders.

We’ve also interviewed and profiled scores of celebrities—from actors to politicians to sports legends. We know that some shine on the playing field, and some in very different fields, but no matter what, they all need to be treated like the rock stars they are.

To work with your corporate leaders, we will bring the elite from our field – a world-class team of award-winning creative talent. What ThoughtBox Media offers is access to some of Toronto’s finest professionals from the worlds of film, TV, and music. They are artists and master craftsmen—and they’ll all be at your disposal.

Our Teams Include:

• art directors
• designers
• wardrobe stylists
• hair & makeup artists
• teleprompter operators

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ThoughtBox Media starts by listening.
We want to understand your underlying goals.

Every company, and every CEO is different, and we set out to tailor your video to your specific needs – the “story” your CEO wants to tell, the intended audience, and above all, the unique company culture. These are the elements that will be woven into the fabric of the production – the tone, the message, the visual style.
As a fully equipped business with one-stop shopping for all your video production needs, we’ll set up your production from beginning to end.

We’ll organize the pre-production, collaborating with you to take ideas from sketches and storyboards to the screen: designing the initial concept, writing the script, laying out the interview, budgeting the shoot, assembling the crew.
On shoot day, we’ll deliver a team packed with pros – from art direction to hair and makeup, to directors and camera operators who will bring back the footage you need.

Finally, in post-production, our in-house video editors, graphic artists, and video producers will put the footage together with an entire visual package, from simple graphic design to state of the art motion graphics for those that need it.

We understand budget constraints and know how to get the most visual pop out of limited resources.
We also know how to bring top end visual tools into the mix for those who can afford it—from digital compositing tools to 3D rendering software.

We pride ourselves on rapid turnaround and delivery. Our specialists will provide the video you need, on time and on budget.  At ThoughtBox Media, we know that when it comes to a CEO profile, this is not just any corporate communication. This is the heart and soul of your company. This is your company’s face to the outside world.

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COMMERCIAL PRODUCTION

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ThoughtBox Media is a full-service commercial production company based in Toronto.

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We manage every aspect of a commercial’s physical production, from creative development, casting, and scriptwriting when necessary, to shooting, editing, VFX, graphics, voice over, music, finishing, and broadcast delivery. ThoughtBox Media uses the latest cameras and high-end production equipment. We also use some of the most talented people in the world to operate all that equipment.

At ThoughtBox Media our production team has a diverse set of backgrounds including creative advertising, film production, music videos, and visual effects. We’ll collaborate with you to take your vision from conception to completion, and design your message to connect with the audience on a visceral level.

We treat each project as an opportunity to help a company or product stand apart from the competition, by creating a message that is both persuasive and entertaining.

When working with ThoughtBox Media, you’re collaborating with a specialized team of talented and experienced filmmakers, all striving together toward the singular goal of making your commercial stand apart from the competition.

ThoughtBox Media wants to work with you from concept to completion. Our job is to make every aspect of the production process effective, painless, and inspiring.

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CORPORATE VIDEOS

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ThoughtBox Media produces premium quality Corporate Videos for business endeavors of all shapes and sizes.

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Every corporate video we produce, no matter the scale or genre, is designed to be an engaging motion picture, that conveys its message in compelling and relatable ways, with the intention of having the greatest possible impact on its viewers.

ThoughtBox Media’s video production team manages and oversees the entire production process, which gives us the ability to ensure a consistently high-caliber of work across all phases of the project’s execution.

ThoughtBox Media has produced videos
for some of the most respected brands
and institutions in the world.

We’ve also created some of the most dynamic cinematography, motion graphics, 3D animations, and visual effects in Canada. ThoughtBox Media’s corporate videos have helped kickstart countless business endeavors, and engaged audiences world over.

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MUSIC VIDEOS

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Our creative staff revel in working with artists on every type of musical production…

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… whether it be recording and editing concert videos, creating inspiring and beautiful performance videos, or music videos intended for broadcast on major national networks.

ThoughtBox Media understands the current budget constraints of the music industry and is comfortable working with in those constraints to create engaging and inspiring projects. We thrive on using our creativity in a collaborative environment to create eye-catching and memorable images that will leave an impression on the audience.

What makes ThoughtBox Productions different is the talented creatives behind every production. Our award-winning creative team is drawn from the world’s finest film, TV, music, and stage professionals. At ThoughtBox Media we understand that your music was created with the utmost love and care, so we take pride in delivering polished content that is ready for broadcast.

We strive to create video imagery that the meshes with and elevates the music and image of the artists we work with, no matter what genre of music they fit into.

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ThoughtBox Media offers a complete package of production services in-house.

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From pre-production (mapping out the concept) through production (shooting and recording) and on to post-production (editing and final finishing). ThoughtBox Media will work with you to bring your productions to life.

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VIDEO PRODUCTION

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ThoughtBox Media utilizes the gamut of film & video production equipment

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from the very high end, to the most economical, which allows us to assemble just the right package for each particular job:

cameras • lenses • lighting • sound • steadicams
jibs • sets • props • cranes • dollys

We’ll meet with you in pre-production to work out your budget and creative needs, and put together the optimum blend of cameras, lighting, and sound for your particular job.We understand budget constraints, and how to get the most value out of limited resources. We also commonly use high-end tools for a high-end job. From steadicams to cranes, from High Def to ARRI and Red cameras.

ThoughtBox Media also offers a variety of production vehicles including:

• wardrobe and production trailers
• car service and passenger vans
• honeywagons
• mobile production homes
• camera & lighting trucks

ThoughtBox Media deploys some of the most sophisticated gear in the industry, and we’re always experimenting with the cutting edge of what is possible – technically and creatively – in video production today. We’re talking jib-mounted stereoscopic 3D cameras, the perfect new DSLR for an independent doc, the best lighting rig for a product launch.

ThoughtBox Media can help you put together the right package of production equipment for a remarkable range of projects.

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TRAINING VIDEOS

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Creating videos designed to teach, inform, and improve performance is a sophisticated undertaking.

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Over the past 20 years ThoughtBox Media has established itself as a foremost specialist in this field.

Learning requires a very complex set of conditions and cues. Attention spans are limited, your audiences are more distracted now than ever. We understand these dynamics – and bake them into any training initiative that we take on.

Creating an effective training video requires the right mix of script, editing, pace, tone, length and engagement to make them work.

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Video is one of the most cost effective and measurable means of training for large and small corporations.

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In addition to our full range of core video production services, we also offer a full range of training video services, including:

• Retail Training Video
• Sales Training
• Product Usage and Product Demo Training
• Train the Trainer videos
• Workforce and Management Communication Videos
• Employee Orientation
• Interactive Training DVDs
• Foreign Language Translation
• Custom designed graphics
• Surveys, Feedback Generation, Q&A
• Compliance Programs
• Effectiveness Measuring Tools

ThoughtBox Media has developed a sophisticated process
for the development of training videos.

First we identify your audience: Who are we talking to? What is their frame of mind regarding the proposed topic?

For example, if the video is a product demo tool being deployed to retail showroom staff, we will ask you what their level of awareness is about the product. Is it a highly technical product? Is it a specialized product like skin care or nutrition? What is the right tone that needs to be used for this audience? What kind of talent would be best suited to deliver this message? Who would be the most persuasive and engaging? What type of music would best fit the tone of the video? What are the goals? Are we looking to create a new skill or a increase knowledge? Should it be humorous? Serious? What is corporate cultural tone we need to deliver?

All of these factors are determined collaboratively by our team of writers, animators, designers and technicians. After we understand your goals for your training videos, we work collaboratively with you to translate your company’s style. We help determine factors such as whether to use professional actors, voice-over artists, your employees, motion graphics, a formal or casual delivery.

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The result is a video that accomplishes all your goals – and more.

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WEB VIDEO PRODUCTION

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ThoughtBox Media has an unmatched understanding of how the Internet has transformed the way businesses and individuals consume video content.

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Knowing how your content is going to be viewed—the technical, environmental, and behavioral considerations—has a critical impact on how the video is produced, edited, and optimized.

This transcends the one that faced the standard, PC-based Internet. It must include mobile and tablet deployment as well, since most businesses are now leveraging these devices. Few video production companies offer our level of sophistication and know-how.

We consider several key factors when we embark on any new project:

• Where will these videos be viewed? Desktops? Tablets? Mobile phones?
• Will the creative execution and approach be applicable to these platforms?
• What are the technical considerations, such as the operating systems? Browser types? Device types? Content-streaming issues?
• How do we ensure the most seamless and smoothest viewing experience?
• How do the videos need to be formatted and coded?
• Who is the audience? What is the corporate deployment strategy?

No creative or production decision is made until we determine these factors—and fully understand what role the Internet is going to play in the final production.

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VIRAL VIDEOS

A growing trend is to develop viral videos: video content that is quickly and immediately accepted and shared by a large population of users. While viral growth cannot always be predicted, ThoughtBox Media has successfully launched videos with viewing records that still stand today.

Gaining this kind of mass popularity can be a boon for businesses looking for brand awareness or identity. ThoughtBox Media has become a leader in replicating the best possible environments for a viral video to occur. When it is applicable for the given business goal, we apply best practices to the development of a video so it is optimal for a viral event.

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MEASUREMENT

The Internet also offers a far more robust means of measuring success. Performance analytics offer multiple benefits to our clients, and our fluency with these tools delivers another layer of return on investment:

• Measure spikes in customer interaction
• Integrate video views toward Google rankings for any initiatives in search engine optimization
• Measure local, regional, national, and international impact
• Measure customer website retention
• Calculate conversion rates related to video views
• Increased engagement time on corporate websites

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SOCIAL SHARING PLATFORMS

Merging our video development expertise with today’s new social media disciplines is another key differentiator that ThoughtBox Media offers. In an ever-changing world of content consumption, it is critical to understand how your videos will be applicable to sites like Facebook, LinkedIn, YouTube, and Twitter.

Our clients see a greater return on investment, knowing that ThoughtBox Media provides a comprehensive understanding of video delivery across all of today’s emerging content platforms.

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ThoughtBox Media understands web video best practices and ensures that your production will be designed to attain maximum impact across all web-based platforms.